Friday, January 9, 2009

retail advertising

All those cluttered ads you see, including flyers that polute your bathroom floor, you know your bathroom time reading material.
They even strategically set up the grocery store so you have to walk through most of the store to the back of it to get milk. 
1% 
2% 
homo
...I don't know anyone who drinks homo... my grandma drinks 1 percent...
It's pretty crazy how that gets people to purchase other things they don't or do need as well as their milk. 
A lot of thought has been poured into the setup of your local grocery store, or any store you visit for the matter. 
I tend to think about this a lot. 
From those spontaneous check out aisle buys to paying more for you product to be on the middle or top of the shelf, because thats were the target is looking. rather than the bottom shelf. People are outsmarted every day of their lives, without even noticing!

I have no link.


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