I love them simply for the reason that..well I LOVE LEGO! its awesome and I always played with it as a kid.
The concept is simple, but I'm more interested how the target audience is for an older crowd rather than the typical young aged kids this product is directed to. The ads are broadening the age category of which lego us played with, or at least get an older audience to notice the brand/product.
This got my attention, as a pre lego user there was a connection right away with the ads. I could relate to them...though I never thought of building hot babes with my lego...hmmmmm...
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